Are You Covering the Basics?
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When it comes to marketing your business, or growing a side hustle, it can be easy to be distracted by the latest thing. You read about a new platform, or discover all the cool people are jumping on the next BIG thing. Some of the new avenues work out, some fade to dust.
It’s ok to try new things, to take courses, signup for freebies and read new advice on Medium.
However, what it’s not ok to do is to forget about the basics.
Have a home base - such as a website or store. Why is this important? Because you shouldn’t be building on real estate that isn’t yours. Yes, you have a huge following on Facebook or Instagram now, but what happens if the algorithm changes?
Build an email list. This allows you to keep in touch with people and again it’s something that you have full control over. I use Convertkit for ease of use and flexibility - and you can get started for free.
Create Content. Whether that’s video, audio, webinars, or blog posts, you need to be sharing what you know or helpful content that will draw people’s attention to what you offer.
Promote, promote, promote. Whether on social media, guest posts, Medium articles, becoming a podcast guest, or at networking meetings. You need to be spreading the word. For online promotion I use Smarterqueue as it means I can keep promoting evergreen content on a recurring basis.
Those are the basics. You don’t even need to be doing everything every day, but you do need to be consistent. Have a plan, decide what you are going to share when, and then stick to it.
Sounds simple doesn’t it? But as we all know sometimes the doing is not quite as straightforward as the saying ☺
If you are struggling right now with the basics, just choose one. Master it, get consistent at it, and then move on to the second one. Rome wasn’t built in a day, and neither are our businesses. One step at a time, just keep moving forward.
Over on Medium
If you want a platform to sell digital products and courses, read my latest post on Medium which outlines my top pick - and it’s free! You can read the post here.
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